News, insights,
& creative culture from GIG

Artificial intelligence (AI) is revolutionising healthcare. From analysing diagnostic scans to streamlining patient recruitment, AI promises faster, smarter, more scalable decision-making. But what happens when these tools inherit, or even amplify, the systemic biases already embedded in medicine?

GIG Health has created a curated set of 30+ beautifully illustrated animated GIFs designed specifically for healthcare professionals, communicators, and creative teams. From patients and healthcare workers to project management visuals and interactive frames, this FREE pack gives you everything you need to add energy, clarity, and a human touch to your materials.

In communications and marketing, the rule of thumb is to appeal to audiences by putting yourself in their shoes.

Sound is not just an auditory experience; it’s a gateway to deeper emotional connection and understanding for your audience.

Storytelling is finally getting the recognition it deserves as a healthcare marketing tool.

A Picture Tells a Thousand Data Points

In today's rapidly evolving healthcare landscape, the imperative to address inequalities in access and delivery has never been more pressing.

While I initially wanted to be a scientist, I found that science moves quite slowly and it was not as fulfilling to someone with a short attention span like myself.

Chances are you’ve heard of the importance of white space in design, but what really is it and why do we designers think it is so important?

I’ve been lucky to help develop some lovely brand work for some of our biggest clients.