GIG Health • Clinical Trials : GIG Health

Taking the trial out of clinical trial recruitment

Clinical trials are, by necessity, a complicated mix of cutting-edge science and rigorous process. It’s easy for the purpose and humanity of a study to get lost in the detail.

GIG Health’s work in clinical trials champions the teamwork, discovery and empathy that every clinical trial  is built on, and that patients, clinicians, and sites will want to be part of.

Contact us to discuss your trial’s needs

Delivering the right message to the right people

How we support your trial in recruiting, engaging, and retaining the best sites, specialists and patient volunteers

Patient engagement

Development of the strategy and story to engage study-specific patient populations, and the materials to inspire sign-up.

Study branding (names, identity, messaging)
Recruitment campaigns
Pre- and post-consent education (video, digital, print)
Mechanism of action and mechanism of disease explainers
Study websites and journeys
Patient testimonials and community-building
Retention materials and  ongoing support e.g. staying the course brochures

HCP and investigator engagement

Community building, education and training for referring physicians and trial site staff.

Referral and awareness campaigns
Investigator materials
Meeting support and interactive tools
Medical team training and onboarding

Operational, training and site support

Collaborative supporting  materials that bring everyone together for more efficient stakeholder alignment.

Site portals and communication hubs
CRO collaboration and alignment
Media planning and placement
Data management training
Study site knowledge testing

How we turn complex trials into clear, compelling experiences

We Empathise

We immerse ourselves in the lived experience of our intended patient audiences, by consuming and conducting research into their demographics, quality of life, motivations, burdens and clinical circumstances.

We Strategise

We identify what your trial means to different people, and how to communicate it clearly. We design the right formats, journeys, and touchpoints for your trial participants and HCPs.

We Co-Create

We create human-centric recruitment materials that explain the personal and broader benefits of clinical trial participation tailored to the context.

Trusted across studies, scales, and settings

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Why stories matter in
clinical trials

To patients clinical trials are:

Stories are how we overcome these barriers.

We tell stories that help people see themselves in a trial, understand their own autonomy and power, and inspire them to participate, focusing on:

The indispensable role that each participant plays

The collective effort that drives discovery forward

The support, and standards of care, available throughout participation

The tangible outcome that the trial seeks to deliver

GIG’s unique approach to clinical trial narrative building

StoryFinder

A custom-built workshop and digital platform to uncover the most persuasive narratives within your trial. Co-created with patients and their care communities, it helps define the most resonant messages for patients and HCPs, the right tone and framing, and the story that will drive behavioural change.

Explore StoryFinder