The Objective
Every march is European Colorectal Cancer month.
DiCE needed a clear, translatable campaign concept that could serve as the basis for a communications toolkit across their two-dozen affiliate patient groups.
Strategy and Process
Any campaign would need to translate into a wide range of languages, and sit comfortably across a wealth of cultures. A simple visual hook was needed.
Our campaign ‘aha’ moment was the realisation that the colorectal segment of the digestive tract looks like a question mark. This gave us the ideal means to grab attention with questions that invite interest, and then serve up knowledge through their answers.
The Outcome
With the concept in place, we designed a core website and app, and a toolkit comprising social media assets, campaign posters, email templates, and a pre-translated video campaign. All of this was translated in 16 languages and used onwards across the affiliate network… all within two months.
We’re proud to have collaborated with them on two subsequent annual CRC campaigns.
