The Objective
Compass Pathways wished to land their new Purpose Statement impactfully across their audiences
Strategy and Process
Freshly rebranded, there was no precedent for campaign art direction, making this a great opportunity to explore multiple approaches in a robust concept stage that left no stone unturned.
From our concepts, an authentic, live action execution was selected. In this way we could put real Compass faces and points of view in front of audiences, whilst simultaneously showing the company’s purpose to be a shared effort.
Locations were key. Compass’ purpose explores their dual drivers of ‘science’ and ‘compassion’. We shot in two contrasting locations that allowed our filming subjects to bring both halves of the story to life. The ‘science’ location was spacious and clean, whereas the ‘compassionate’ location was a warm, cosy, and colourful space.
The Outcome
A “hero” video which integrated ‘to camera’ wisdom with dynamic inserts, reinforcing the clinical ambitions, intrinsic innovation and passionate workforce powering Compass’ purpose.
GIG Health is an extremely creative, smart team with a can-do attitude. They designed an inspiring website for us that represents our company well. At every step of the process, they gave us insightful, creative and practical advice - while always listening to our needs. I would recommend working with GIG on any of your projects
Amy Lawrence, Director of Communications
Compass Pathways
