The Objective
The Bee-lieve Foundation, dedicated to improving the mental health of school-aged children, had outgrown its home-built brand and website. While their passion and purpose were clear, their visual identity and digital presence were holding them back from broader impact.
Our challenge was to create a professional, public-facing brand and website that could inspire trust, expand reach, and increase funding applications, all while staying true to the heart of Bee-lieve’s mission.
Key goals included:
- A refreshed brand identity to enhance credibility
- A modern, accessible website to improve engagement and support digital growth
- Versatile digital assets to increase visibility and enable confident outreach
- Strategic social media support to build a wider community around their purpose
Communiqué Awards WINNER
Excellence in Pro Bono Working
Strategy and Process
Our approach was thoughtful, collaborative, and rooted in insight.
Creative and Strategic Considerations:
- Research-led design: We explored the visual landscape of mental health charities, aiming for a tone that felt warm, professional, and approachable, steering away from clinical or overly casual aesthetics.
- Inclusive content: Imagery and language were carefully curated to reflect diversity in age, ethnicity, and ability, befitting a charity focused on schools across the UK.
- Brand evolution, not revolution: Rather than starting from scratch, we refined the existing colour palette and mascot to create continuity for Bee-lieve’s existing supporters while elevating the brand for new audiences.
- Co-creation with purpose: Collaborative workshops with trustees ensured the final creative aligned with Bee-lieve’s values and real-world needs.
With a broad target audience ranging from individual donors to large funders, and school partners of all sizes, it was vital to strike a balance between credibility, warmth, and clarity.
The Outcome
We delivered:
- A comprehensive rebrand, including logo, colour palette, and brand guidelines
- A user-friendly, SEO-optimised website with CMS training to support Bee-lieve’s independence
- A suite of digital marketing assets for enhanced social media impact
Measured Impact:
- Funding applications rose from 3 to 20 per month, with 50 received in Jan–Feb 2025 alone
- Monthly website traffic increased fourfold from 3,000 to over 12,000 visits
- 42% of homepage visitors now click through to the donations page (up from just 5%)
- Applications now come from across the UK, reflecting successful SEO and national reach
- Donations are up 25%, from both new and existing supporters
GIG Health consistently delivers on every level. They bring care, passion, commitment and genuine expertise to their work. Their creative, innovative input on our rebrand and website has significantly raised our profile and transformed our engagement to help us on our mission to build and sustain a positive emotional wellbeing and mental health culture in UK schools. We’re grateful to be continuing our excellent partnership as we explore a social media campaign that I have no doubt will take Bee-lieve Foundation to new heights. Together, we can build a brighter future for all young people.
Steve Tindall
Founder and Trustee, Bee-lieve Foundation
